How I’d Handle Stadia

A better logo may also help

Find Partners

Google has a bad rep. Being a big evil corporate, failed projects, privacy and Big Data topics… Maybe android scores them some points, but there is no sympathy to the brand. They are also too detached from the consumers, something unlikely to change. But of course, you can’t just go work with a liked brand for the sake of it, you need business viability.

I’ve two mystery picks for this team
  • High-speed internet
  • Communication/Image
  • Lack of panache

Stadia Partner 1: Elon Musk

Starlink seems to be able to handle high-speed internet and is soon to be spread worldwide. What is Stadia and Starlink came in packages? We don’t have specifics on the Starlink’s global business model, but it can work in a number of ways:

Who next?
  • High-speed internet — SOLVED!
  • Communication/Image — Improved!
  • Lack of panache — Slightly Improved!

Stadia Partner 2: Min-Liang Tan

Min-Liang is not only the CEO of Razer, the lead gaming hardware but an entrepreneur with several other projects and influential figure in tech and gaming alike.

  • High-speed internet — SOLVED!
  • Communication/Image — Greatly Improved!
  • Lack of panache — SOLVED!

The Secret Sauce

Final step would be tweaking the model depending on what these two bring. Maybe the costs will be lowered that buying games won’t matter. Maybe Stadia will be able to support a free model like any platform. Maybe buying games won’t be required or Stadia will have a model similar to Playstation. In fact, if other steps bring enough change, even the current model can work!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ekrem Atamer

Ekrem Atamer

Gamer, gaming industry wanderer, development and design enthusiast. Current WIP: TBD